As a business owner, are you looking for something that will help entrepreneurs sleep at night? If so, you’re not alone.
You know, a lot of people say, “I slept like a baby last night” to indicate they slept so well.
But I struggle a lot with that saying. Here’s why.
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I have three kids, and I can tell you how babies sleep. They wake up every other hour because they have a wet diaper or they pooped, or they’re hungry, or they just want to make sure you’re there. But they’ll wake you up every other hour, so when people say, “I slept like a baby,” I don’t understand what that means.
But I can tell you something; most entrepreneurs DO sleep like a baby. Do you know why? They’re always up, tossing and turning and thinking things like:
What the hell did I get myself into when I decided to start a business? What was I thinking?
How am I going to make this business work? I’ve never been in this business before. I’ve never been in this industry before.
I’m not as good as my competitors.
Can I really pull this off?
What about the unknown?
I’m running out of money.
I should have kept my job.
My family’s not supporting me.
These are the thoughts that go through a startup entrepreneur’s mind that keeps them up at night all the time.
But do you know why an entrepreneur becomes an entrepreneur? Do you know why somebody says, “I want to go out there and be a startup entrepreneur.” Do you now why?
When you think about the word, “entrepreneur,” what words come to mind? Think about it. Yes, we can think about business, we can think about job creator.
But entrepreneurship is linked to the word, “risk.”
It’s risking what I currently have for a potentially bigger victory in the future, right? And entrepreneurs are innovative. Maybe they have an idea and an agenda that they want to sell to other people. They have a vision. That’s what an entrepreneur is.
But let me tell you, if you’re an entrepreneur and you felt all the things I mentioned above, and you’re saying, “That’s exactly how I feel going to sleep at night,” here’s how to overcome it.
As an entrepreneur, you have one responsibility every day. When you catch yourself doing things that don’t make you money, here is the one question you need to ask: “What did I sell today?” That question can take the following forms:
Did I sell my idea today?
Did I present my idea today?
How many people did I sit in front of, today?
Did I go home today selling my idea to new people?
It doesn’t matter what industry you’re in. If as an entrepreneur you sell your idea to someone today, and you do that day after day, you’ll get to the point where you’ll sleep less like a baby, and more like an adult; you’ll actually get a chance to sleep six hours through the night as you see your numbers improve. First, your net profits will start covering your business expenses, and then your life expenses. After about 18 months of that, you’ll have a business that’s running for you. At that point, you still need to keep selling on a daily basis to advance your business to the next level so you can have the big victory, which is becoming financially free.
As an entrepreneur, it’s time to stop sleeping like a baby, and you can do that by asking yourself every single day, “What did I sell today?”
