United Airlines – Fly the UNfriendly Skies. A Case Study in Crisis Management
In Case Study #22 I take a look at the debacle United Airlines (Fly the UNfriendly Skies) found itself in when a customer was, literally, dragged from a flight by airport security. We all saw the videos (See link: https://youtu.be/dASATLLvGRM) and the images were shocking. It started when United offered four customers $1,000 in flight […]