Harley Davidson- How To Create A Cult Brand

In Case Study #21 Tom Ellsworth, aka: The Biz Doc, shares the story of Harley Davidson and how they don’t just sell motor cycles, they sell admission to the badass club.

Harley Davidson- A Cult Brand

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.

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