Digital Media Trends of 2019 Every Entrepreneur Needs to Know
I want you to look at two numbers, 46 million versus 30 million, 46 million, 30 million. I’ll share with you what those two numbers mean in a minute and you will be shell shocked on what industry is booming based on those numbers. On top of all the other digital media trends that are taking place.
The reason why I’m doing this video today because if there’s ever been a time in a market where you’re trying to make a name for yourself in a very loud, noisy industry where the dominant names have been created, today’s probably the best time. This is why. Heraclitus, a famous Greek philosopher once said:
Change is the only thing that’s constant. Things are changing today so fast that those who learn how to adapt, make adjustments, and pivots faster are gonna flourish post-2019. So today, in this episode, we’re gonna talk about top digital media trends.
One of the things I’m going to give you by the time this video is over are a couple of links if you want to go look at it. They are going to be a little bit more of an extensive report because this video could easily be three, four hours, but I’m giving you the basic stuff that maybe you ought to be paying attention to. Along with a couple of articles and a video for you to watch.
So having said that, let’s start off with the biggest social media name. Everybody knows Facebook and what’s been happening with Facebook lately. F
Here are some stats:
- 74 percent of users that log onto Facebook are women.
- 62 percent of users that log onto Facebook are men.
- 54 percent of all Facebook users are above 35 years old.
- 21 percent of Facebook users are above 55 years old
I want to give you an analogy that hopefully will make sense to you. Imagine if you go into a party or a nightclub. Some clubs are 18 and over parties and most clubs are 21 and over. Then there are executive private clubs where you see mostly people in their 30s, 40s, and 50s.
If you go to the club on facebook, it’s going to be people above 35 years old, which means they’re gonna be listening to eighties music, maybe old school, hip hop, that kind of stuff. That’s the audience there. Then you look at the 35 to 44 year olds group makes up 18 %, 45 to 54 is about 15 %, 55 to 64 is 12%, and finally 65 and up is around 9%. You know what it tells you, 21 percent of facebook users are above 55 years old. That’s a big number.
So imagine if your market to 55 year olds and find where you can reach them. Facebook is still a great market for you to find 55 plus year olds. Whatever product you’re selling. Now here’s a couple of things that’s taken place globally and I’ll show you where it’s growing really fast and where it’s flat.
What does this mean to you?
Whatever product you are selling or industry you are in, as an entrepreneur, you need to know where you target demographic is spending their time.
See the full market report here: https://read.bi/2FZfemm
Where is the most growth?
This is users logging in Q3 (Third Quarter) 2012 versus Q3 2018. Let’s see what happened.
US and Canada
Rest of the World
In US and Canada in Q3 of 2012 there were 189 million users and in Q3 of 2018, there were 242 million users. The increase is about 53 million people. That’s not a big increase. That’s actually flat, right? In Europe, there were 253 million in 2012. Today, there are 375 million. A much bigger increase than the US and Canada, but still not a monumental increase. Let’s look at the rest of the world. 288 million to 736 million from 2012 to 2018. That nothing compared to APAC, which is Asia Pacific. 277 million in 2012 to 970 million in 2018. That’s more than three x on what’s happening on APAC. So you as a business owner or entrepreneur is sitting there saying, “What is our capacity in US Canada? What is our capacity in Europe? What’s growing?” And everybody is starting to realize, APAC is where you should be. We’ll talk a little bit more about APAC here in a minute and when we go over more data, you’ll be blown away on what’s taking place there.
Where are people spending their time online:
For the longest time, you and I would log onto Facebook more than any other website. That’s changing now. Pew research survey showed that Americans are spending their time as follows:
- YouTube climbed to 73%
- Facebook 68%
- Insta 35%
- Pinterest 29%
- Snapchat 27%
- LInkedin 25%
- Twitter 24%
- Whatsapp 22%
Let’s look at this trend every platform is calling ‘stories.’ I know a lot of people are like, “I don’t know if I really want to do Snapchat stories or Instagram stories. It doesn’t seem like it’s going to be that crazy.” Look at the numbers. 400, million stories are sent every day on Instagram. Number two is Snapchat 186 million. Snapchat came out up with the idea of stories and now Instagram does more stories than Snapchat. Most of us don’t use Facebook stories but there are still 150 million stories on a daily basis. Facebook Messenger has 70 million because Facebook is trying to combine messenger stories. Instagram, Whatsapp all under the same Facebook umbrella which makes Facebook very powerful. I know there are dealing with a lot of security issues and privacy issues. There’s going to be a lot of scrutiny they’re going to face, but Facebook is still the juggernaut and Mark Zuckerberg is still an actively involved CEO that wants to compete on a marketplace. He’s not a guy that’s golf in six, seven days a week. He’s trying to make Facebook better and more competitive.
YouTube started doing stories a year and a half ago and Linkedin started around that same time as well. Stories are not going away anytime soon. Do you remember when I said if you went to a club called Facebook, the average person at that nightclub is going to be above 35 years old? If you go into the club Stories it is filled with teenagers and 20-year-olds. By the way, the teenagers making stories right now, 10 years from now are going to remember you and remain emotionally connected to your brand if you meet them where they are making stories.
What is happening to TV?
So now let’s talk a little bit about cable TV, streaming services and advertising video. Netflix is still the number one streaming service. Then it’s Amazon Prime at number two followed by Hulu and HBO. Youtube is number eight on the list. Even with all their original programming, they haven’t done well. So if you are advertising on YouTube Red you might be looking at these other subscriptions on the list and now understand better what is going on. Obviously, Youtube is run by a couple of brilliant people, they’re not going to be forgotten about. They’re going to do something there. That’s something to be thinking about. One note to keep in mind is about Ad Blockers. Most of the younger generations are using ad blockers. 40 million millennials block ads, while only 20 million Gen X’ers and 11 million Baby Boomers. This topic is divided along generational lines and younger generations are less tolerant, something to be aware of.
Next is cable TV. Today, cable TV has 93 million users and they are projected to drop to 70 million users in the next 10 years. If you go to a nightclub hosted by cable TV, the average attendance is going to be 50 to 55 years old and higher, just so you know. There still is value in advertising on cable. The Super Bowl is still king where 30 seconds will cost you 5.24 million dollars. Big companies are still willing to spend money on cable.
Digital Media Consumption
That takes me to the next part of length consumption. You know, a lot of times if you hired a marketing forum back in 2010, 2012, 2013, they will tell you making long videos is not good. The best format for videos is three minutes. We hired this marketing agency and they told us, “Your videos are way too long. People don’t like 20-minute videos. People like three-minute videos.” Today years later we said, “You know what? Our biggest viewed videos, with millions of views, they’re all over an hour, 20 minutes, 30 minutes, 40 minutes.” Everybody’s like, “What happened here?” And some of other shorter format videos we did only got 28,000, 19,000, 42,000 views. Why? Because viewers have told content creators, if your content you’re creating value, I will watch it. If it’s not, I’m not going to watch it.
By the way, here’s the kicker for some of you guys that are podcasters. People are not liking longer podcast, minus the guys in the marketplace that are doing very, very good and there’s about 100 of them. Most downloads and listens are gravitating towards shorter episodes, like less than 20 minutes.
Where you should put your ad dollars?
Here are some numbers that came out of a media summit that took place earlier in 2018 and all the buyers were there and they asked them a question, ranking one to five, which one of these platforms are a priority to you to advertise? One being exploratory, five being the most important. Here’s what they scored Google at the top with a 4.6. It’s above Facebook with a 4.1. Instagram is number three with 3.6. How wild is that? Amazon is coming up like you wouldn’t believe. Amazon’s going to get into the ads game like never before. Now there are three different places for people to advertise on Amazon.
Here are two big countries you should also keep in mind when looking at digital media, China versus India. India started late with Internet users. In 2010, China had 457 million Internet users. India had only 63 million. That’s a big difference, by the way, these are the top two countries in the world population wise. Look what happens to your 2018, eight years later, China 800 million and India 431 million. That’s a percentage growth of 75% for China, and. India’s growth is 484%. I wouldn’t sit there and just say India is not a market worth paying attention to. Can you imagine if India actually really starts competing? What could happen with their GDP?
Last but not least, you remember what I said earlier, there were two numbers, 46 million versus 30 million. 46 million viewers logged on to watch the League of Legends World Championship game. For those of you that don’t know that’s ESports. 30 million people around the world watched the NBA championship game. Do you want to know what is the most viewed sport for the age category of 18 to 34? ESports is number one with 62%. ESports is big as soccer. It’s bigger than basketball, NFL, MLB, and hockey Advertisers realize, hey, we bought, we better start paying attention to this year to ESports.
What can you do about changing times?
The thing I recommend to you is put a calendar in 2019 and stick to it. Here’s what I mean. If you don’t think you can do once a day, if you don’t think can do once a week, do once a month, but no matter what you’re doing it once a month. If you can write an article Sunday nights and posted on your website for people to read, start Sunday nights, but whatever you’re doing, create a calendar for content creation. Go watch 10 Rules For Creating Content as an Entrepreneur for more information.
How to Capitalize on Digital Media Trends:
#1 Know Your Ideal Customer
#2 .Know Which Platform They Are On
#3. Create Content
#4. Have a Budget for Ad Spending
#5. Position Your Company for Success
Once you know what your customer wants, you know the platform, once you are creating content, then you should have a budget for you to get exposure. Wherever your audience is, spend some money there. If your audience is Facebook, spend some money there. If it’s YouTube, spend some money there. If you want to compete with the marketplace, ask yourself, how do I position myself to compete? That’s what every entrepreneur should be thinking.
Having said all of that, if you are not registered for the vault conference, the three day conference we’re hosting right here in Dallas, TX make sure to visit www.valuetainment.com
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