Can The Rock Save Bodybuilding and Mr Olympia?

Patrick Bet-David talks about Arnold Schwarzenegger, Joe Weider, Dany Garcia and The Rock ; can the Mr Olympia brand he saved? Subscribe to for all notifications

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About: Joseph Weider was a Canadian bodybuilder and entrepreneur who co-founded the International Federation of BodyBuilders alongside his brother Ben Weider. He was also the creator of the Mr. Olympia, the Ms. Olympia and the Masters Olympia bodybuilding contests.


In this video Patrick talks about three topics;

  1. How Arnold Schwarzenegger used Mr. Olympia to jump start his career
  2. Who the current Joe Weider is?
  3. What would happen to the Mr. Olympia if the rock and Dany Garcia took over the brand?

First Patrick looks at Arnold’s formula:

Arnold’s rise to the top using Mr. Olympia

  1. Come to U.S.
  2. Win Mr. Olympia
  3. Become the face of body building
  4. Win over Joe Weider
  5. Enter his contacts
  6. Work you’re a$$ off
  7. Be a good Mr. Olympia citizen
  8. Do movies
  9. Marry a Kennedy
  10. Build businesses
  11. Go into politics
  12. Leave a massive legacy

Next is looking at how Mr. Olympia is today and how the competitors rise to the top:

Today’s formula:

  1. Build your social media brand
  2. Win Mr. Olympia
  3. Win 3 more
  4. Win 4 more
  5. Marry a Jones
  6. Contacts?
  7. Start a supplement company
  8. Do a ton of surgeries to recover
  9. Only leave a legacy in bodybuilding
  10. Become an expensive trainer & start a podcast

As you probably can see, there is a big difference in today’s formula compared to the formula Arnold used to get his way to the top. The main thing missing in today’s formula is no Joe Weider type of person that has the contacts business contacts that can help the competitors out. What would change if the Rock and Dany Garcia took over the Mr. Olympia brand?

What would the formula look like then?

What if Rock + Dany ran Mr. Olympia

  1. Build social media brand
  2. Win Mr. Olympia
  3. Win over Rock +Dany
  4. Enter their contacts
  5. Marry whoever you want
  6. Movies
    1. S. Market
    2. Worldwide, including China
  7. Not just supplement companies but potential sponsorships with Under Armor
  8. Make billions
  9. Access to the best doctors
  10. Politics
  11. Massive legacy worldwide

Do you think that the Rock and Dany Garcia should take over the Mr. Olympia brand?

Videos recommended:

  1. 2019 Mr. Olympia Brandon Curry Opens Up
  2. Dorian Yates – The Genius Scientist of Bodybuilding

About: Mr. Olympia is the title awarded to the winner of the professional men’s bodybuilding contest at Joe Weider’s Olympia Fitness & Performance Weekend—an international bodybuilding competition that is held annually by the International Federation of BodyBuilding & Fitness.

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