The Billion Dollar Marketing Risk- 7 Keys to Corporate Social Responsibility

With the recent controversy of Nike’s new “Just Do It” ad with Colin Kaepernick, Patrick Bet-David asks the question: Is there such a thing as corporate social responsibility and how should companies go about voicing their opinion? In this episode –  The Billion Dollar Marketing Risk- 7 Keys to Corporate Social Responsibility. 

The 7 Keys to Corporate Social Responsibility:


  1. Things change depending if you are you a public or small business owner?

– Both are treated differently when taking a stance

  1. Keep in mind that times have changed

– The way people perceive and treat your brand are different than years ago.

  1. Understand which side the media is on?

– Whoever media favors today, will give you an early indication of what kind of attention you’ll receive

– Today, the media favors Democrats

  1. With social media today, everybody is “naked”

– Social media allows people to easily conclude your political beliefs based on what you post.

– It’s not hard to figure out what you really believe so if you don’t want people to know, stay quiet.

  1. Know and be at ease with the worst and best case scenario

– Talk to your board members, your council and get feedback because bad media could lead to you losing it all. The best case is you create a surge of new following and stronger brand affinity or loyalty.

  1. Its always going to be a risk when voicing an opinion

– Should you build your brand or the company brand? It all depends on the risk you are willing to take upon yourself or the company.

  1. Do market research

– Understand your audience and what is offensive vs making a statement

– Customers want to know what you stand for but you need to know what they are willing and not willing to hear from you.


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