Patrick Bet-David talks about the how to launch your next innovative campaign as an entrepreneur. Subscribe to Valuetainment for all new videos http://bit.ly/2aPEwD4
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In this episode I talk about how to launch your next innovative campaign as an entrepreneur
First we are going to talk about 15 companies that launched successful campaigns:
- Coca Cola
- Dove
- Taco Bell
- Dos Equis
- Olde Spice men
- Sprint/Verizon
- Mastercard
- De Beers
- Nike
- McDonald’s
- Quit smoking
- Geico
- Budweiser
- Procter & Gamble
- Tesla
Next we are going to analyze what goes into creating an innovative campaign:
- You need a clear outcome
- You need to know who you are targeting
- You need to find a motive to tap into
- Have a budget in mind
- Find possible collaborators
- Create the right launch plan
- Gather all the data points you can
- Analyze the data after the campaign
And finally, we are going to look at some separators:
A Great driver
Testing in small markets
Having a great product
Taping into your unique story
Recommended Videos:
How to compete with bigger companies: https://www.youtube.com/watch?v=xqHX3fDk360
How to reach your full potential: https://www.youtube.com/watch?v=3XJ69wwU-Hs&t=8s
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