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Why Create Content?
One of these is probably going to describe you, so let’s go through it.
You want more influence, you want to influence amongst your family, amongst your community, amongst your people. You do business with your peers.
2) SEO Purposes.
Let me explain what I mean by this. Before I started creating content on valuetainment, I used to just create content on our company’s website to give it better seo because an article would be shared. Then it would go on the company’s website and was, oh my gosh, this is an interesting company. What do you do?
Then I’d get a lead on somebody would contact me about wanting to do business with them. That’s another reason to create content or it’s personal. You have a website, you create content that gets shared. People say, wow, who is this guy? Who is this gal? I want to get to know more than to go to the about you section. They read up on it and they follow you on twitter. Follow you on Instagram, see the pictures, your post. They send you a message and someone can we get on a call together. That happens all the time.
3) Targeting Keywords.
You have certain set of keywords that have to do with your business on a daily basis. Real estate, finance, pharmaceutical, doctor, soccer mom, parenting, whatever it is. That’s the keywords you’re specifically looking for. You want to target that
You want to be seen as an expert in your industry so they see the content by you. This guy may be an expert. You want to have influence. You want to have a voice. You won’t have credibility. Your purpose to create content, maybe purely positioning within your own industry.
5) Fame. Maybe you want to be famous maybe for you. It’s like, look, honestly, I’ll just be honest with you. I want to walk into the streets and I want people to know who I am. Cool. At least you’re being honest about it. You want fame.
You kind of want to create content, have some influence where all of a sudden you’re getting sponsorships. You know, we got a call from Amazon, Amazon wants to do sponsorship, would value 10 when we may or may not be interested in the sponsorship, but they contacted us. This happens all the time. This may be a route that you want to go yourself.
Maybe it’s a fun prank for you. It’s like, I just want to have fun, so I want to create content. I want you to see the fun side of me. This is who I am and I don’t care whether you like it or not. This is kind of what I want to do. I like creating content. I’m having fun creating content. Honestly. It’s brought me and my sister closer. It’s brought me and my husband closer. It’s brought me and my friends closer. I’d kind of like what I’m doing and whether you like it or not, I really don’t care. This is really who I am. I’m 17 years old. I want to draw this and this is what we talk about. No problem. That’s another one.
You’re documenting your content because one day you wish your parents recorded you when you were four years old and there’s no content of you when you were 40 years old.
Then you creating content, so one day when you’re not around your kids, your grandkids can sit there and say, that’s the GRANDPA. That’s my grandma. What was she thinking about at this time? What was he thinking about at this time? How old was grandpa and hear? How old was grandma and heal when she wrote this? I wonder. Let me see. Wow. She was 32 years old. What was she going through? Was Mom born yet tested? By the way, we’re not even experiencing that yet. We’re not going to explain this for another 20, 30, 40 years. When two people start dying off and we’re reading the content that is so still early on, that part of legacy and documenting
You want to make an impact around the world.
Let me explain what I mean by therapy. There are people that after creating content and they say, I’m a veteran, I was in the military. I got out, I’m not going to lie to you and tell you everything was good. I was going through ptsd because I went to Afghanistan and I saw people dying. My friend died in my arms. This was very difficult for me. I started drinking and I’m just sharing with you my pain and this is therapeutic to me and then all of a sudden 80 other veterans, they are feel you. Me Too. Then there’s a community and that works for that community. That could be the case for you
Let me explain to you what I mean by internal. We use this a lot in sort of could be you’re creating content. You had a family reunion. Okay. You put the video together, you create a channel for the Johnson reunion and that channel creates content that’s only for the Johnson family and all the videos are unlisted. It’s only for the family to watch and you share with the family or you’re running a business, you’re running an office and you have, people that are at other offices and you’re trying to get a message to your technology or engineers and you say, hey, this is what’s on my mind. That’s a complete different reason to create content that helps you increase the value of company, your family, your relationship, your friends. You’re doing a fantasy football so you have an internal channel for your 20 friends that are doing fantasy football. You create content. John, I’m going to kick your butt. I want to do this. That’s still creating content.
Type of Content To Create
Now, one of these you connect with, if you’re connecting with one of them, your next question is going to be, okay, now what do I do? Now let’s talk about the types of content for you to create. Remember TAP: Type, Audience, Platform.
Entertain comedy, humor
It’s only real estate. It’s financial, it’s sports, it’s such and such. It’s a Mitch, right? Who you’re going to
I’m looking for 16 year olds, 25 year olds, 40 year olds, married with kids, 55 year olds getting closer to retirement, whatever it is, age,
certain demographic. You’re looking for women, men, single, married, divorced, widowed, a wife of a veteran who is serving in the military and she’s by herself for 18 months while he’s on whatever it is. It’s a specific targeted demographic that you want to touch
Maybe they shared the same views as you politically, spiritually, philosophically.
That’s the interest that they may have a similar to yours. I watched an MBA. Stephen a Smith says something. I respond to Steven. Steven a Smith is wrong. He has no clue what he’s talking about. Maybe it’s hip hop. Maybe it’s a music world or certain area that you’re talking to.
I’m mainly targeting London, UK, but for me it’s San Francisco. I’m out of the Houston area, so h town, right. I’m going to go to specific areas that you’re going for.
You’re doing these videos on Spanish right now. There’s a channel called Valuetainment in Russia. It’s videos that are specifically for Russia. They take our videos on what I’m doing and a translator translates to whole thing. If you were to go watch my interview with Michael Francis, the other channel in Russian, it’s an hour and seven minutes all in Russia and going back and forth, but it’s a language and they decided to focus on Russia. I think the Valuetainment in Russia channel has like 40,000 subscribers as of today, so what is that language you want to focus on?
So type audience platform. Let’s talk about platform. If you got a face and you’re looking incredibly good, you gotta use it. Okay? If you got a voice and you’re a good communicator, you gotta use it. If you got a body and you look good, maybe you use that because it’s for fitness, right? If you’re a great writer, you’re very good. You got to use it. If you’re good in front of the camera, you got to use it, but you got to know which one works for you right now.
Written -Blog/ Linkedin
Video- Youtube, Facebook, Snapchat, Twitch
Rules For Creating Content
Now we’ve covered why to create content and TAP, now let’s talk about rules. And by the way, my rules are my rules. It doesn’t mean they’re your rules. I could be wrong. There’s a lot of people that or disagree with my rules, but these are my rules and these are some things I want you to be thinking about.
1) More Content ≠ More Influence
Some people just want to put so much content out there. We were coming up, and we were studying other channels and I thought this was the philosophy and one other channel had 4,000 videos on their youtube channel. In the business world, what are the biggest names? And it’s a content creator. It’s a brand. It’s not even an individual. It’s a company and that had been creating content since youtube first got started. I said, why did he only have 200,00-300,000 subscribers? They’ve got 4,000 videos. Then I went and watched the videos and I looked at it, 228 views, 193 views, 673 views, 498 views. Their last 50 videos, one of the videos that 10,000 views, and then I went to the beginning and I saw they had three videos that had a couple million views, so those few videos that got a couple of million views that they posted five years ago is the reason why they have this many subscribers, not because of what they’re doing today. So this whole strategy of just throw stuff up on a wall, you can’t be doing that.
2) Control The Narrative
If you don’t talk about what you believe in, what your views are, who you are as an individual, the world is going to control who you are because they’ll tell everybody who you are.
3) Find Your One Word That Works For You & What Doesn’t
Get a sheet of paper. Ask people who know you very well. Boyfriend, girlfriend, husband, wife, mom, dad, brother, sister. Anyone that knows you very, very well. Your best friend who you hang out with knows you very well, who’s not afraid of telling you the truth and you ask them, when you think about me, what word comes to mind? What do you mean? What do I know a lot about? What am I passionate about? Movies, business, money, finance, skateboarding, sports. Tell me what it is. Then see if that word matches your passion as well. If the word matches your passion, you go forward.
4) Collaborate Accordingly
Sometimes we get people that say things like, “well, why don’t you collaborate with this guy and why don’t you collaborate with this guy?” A lot of people we’ve spoken to, just so you know this, it’s just maybe it’s not the time right now to collaborate together. Maybe let’s try to work on a bigger project to get it. So when it does happen, it’s bigger. Some people say, I just don’t know if we have similar philosophies and beliefs points. If you get too early and you start collaborating with anybody and everybody and you’re part of a clique, you’re officially part of that clique. Everybody sees you as being part of that clique. You have to know exactly what community you’re okay being labeled with because once you collaborate, that’s what happens.
5) Don’t Prostitute Your Brand
You know, we got so many offers from people that said, we’ll pay you $100,000. We want you to say this, we’ll pay you $200,000. We want you to say this. And we always said no because it just didn’t make sense. We get numbers of offers of people wanting to do stuff on valuetainment as sponsorship that we say no to because it doesn’t match what we stand for. And so we stay true to the audience because audience comes and says, if we ever do any kind of sponsorships, you’ll know I supported what that brand is. Your followers will appreciate you if you don’t process your brand.
6) Study Your Data/ Test
Actually look at the numbers. How many minutes do people stay on with you when you’re writing an article? How many views did it get? How many people stayed on? When did they get off? Did they come and did they not come and what’s going on? Got on at what time? What time works when you post this? What time works for you? Maybe 9:00 isn’t a good time because we’re eastern central Pacific. You gotta look at all that stuff with your data, when you look at the data and say, wow, this is actually good for us to start posting like this.
7) Show Mistakes & Vulnerability
My Gosh, I cannot tell you how many mistakes we’ve made. One of the favorite videos of Valuetainers. The video I made, 12 mistakes I made as an entrepreneur. You can go watch it. It talks about the mistakes I’ve made. If you only talk about everything you do right, it’s a turnoff. You got to talk about a lot of the mistakes you made because there’s, there’s no way in the world anybody makes it to the top of their game or does good at anything without having made a lot of mistakes
8) Focus & Stay Consistent
If you say once a month, commit to once a month and stay focused. If you say once a week, do it once a week. Can you imagine if the news was supposed to report every night at 8:00 one day they say, well, we were late today, 9:30. We’re not going to do it today. We’re going to go tomorrow. You know it’s okay. They can do that because then you wouldn’t take them seriously. Your audience wants to see a trend with you.
9) Challenge Them To Question Your Views
For instance, here’s what I think Lebron should be doing. Do you agree with me? Do not agree with me. Tell me your thoughts. Here’s what I think needs to happen with business. What do you think about it? Put your thoughts below. Here’s what I think I need to be doing with this. Ask for people’s thoughts whether they agree with your views or not, because you’re going to find some stuff that’s gonna help you out as well, especially as you’re coming up first and you’re not an influencer yet and you want to get a lot of dialogue. That is a good way to get participation
10) Today Vs. Evergreen
Meaning, if I talk about stuff that’s relative only for today’s news, it’s only for today’s news. You Ain’t gonna Watch it two years from now, but if it’s content I create that is evergreen, it’s going to last a long time. What is the procon of both?