There are many reasons to write a non-fiction book:
- To be seen as an expert in your industry
- To make money
- To learn about yourself
- To leave a legacy behind for your kids
Regardless of what your reasons may be, here are a few things you need to know about me:
I am not a professional writer
- English is my fifth language
- I never took English 101 in college. It was always ESL (English as a second language)
- I never finished reading a book cover to cover until I was 21 years old
- I’ve read more than 1,500 books and listened to 500 audio books in the last 20 years
I share this so that you know that one doesn’t need to have a degree in journalism or English to write a book.
At the same time, I also want to make it clear that there are criteria for what I look for before reading a business book. It took me seven years to create a system of defining which author’s books I was willing to spend hours studying and whose I no longer was. For example:
- I don’t just read any book, I study topics
- I consider who’s recommending the book before reading it
- I prefer reading books published by Trifecta about the following:
- Theory–Someone who writes a book on a topic they studied but didn’t personally experience, such as a college professor.
- Witness—Someone who witnessed another person succeed in a field, like Guy Kawasaki, who worked for Steve Jobs.
- Application — someone who is writing about what they applied and how that helped them win in life. An example is a book written by Bob Iger explaining how he became the CEO of Disney. A Bob Iger is someone who shares his theories, what he witnessed other CEO’s do and what he personally did as a CEO of Disney. He is a trifecta. I gladly will read his book and share it with the world.
- Other authors I recommend include: Stephen Schwarzman, John Doerr, Andy Grove, Kirk Kerkorian, and Ted Turner
Now that I explained to you the madness behind how I read books, here are 20 things I would do to increase your chances of writing a book that will be a No. 1 best seller on WSJ.
- Choose an industry or a skill
- Get obsessed with studying every single expert and style in that field
- Become one of the best in the industry to do it.
- Get nationally recognized
- Have some opinions that may differ from the usual suspects
- Tell the world
- Podcast: Talk about it
- Blog: Write about it
- Video: Speak about it
7. Win over an audience, as well as influencers
8. Create a voice on the topic you’re an expert in
- Real estate
- Social media
9. Create a niche audience of TRUE BELIEVERS that continuously share your content with others
10. Gather their info by collecting emails or phone numbers (group text) to prepare for a book launch once you’re ready
11. Start gathering your social capital to start on your best-selling book
- Write down personal stories that include both failures and successes (this is money, no one can steal your stories and experiences)
- Write down your specific philosophies that are different than others and give credit to other’s philosophies that you borrowed
- Write down quotes that have personally impacted you positively
- Read books that have to do with the topic you’re writing about
12. Create an outline
- Break everything from point number 11 in an outline. For example, divide into three sections with five key points under each
- Match stories with sections that relate
- Add quotes in the sections that apply
13. Recruit a literary agent that believes in YOU
14. Choose a publisher that matches your audience
15. Team up with a co-writer, not a co-author.
16. Write a killer book. Marketing is very important, but a GREAT BOOK is what causes people to keep sharing it with others
17. Create a launch campaign to go to the public
18.Don’t hurry. Take your time to produce the right book.
19. Create a list of influencers that are willing to help promote or interview you for the book, but first do them a big favor before you ask them for one
20. Focus on the right messaging coming out and the best-seller Gods will find you.
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